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the tag of ‘the richest club in the world’, City's Executive Chairman
Garry Cook, has explained it's not just the financial backing from
Sheikh Mansour that is key to success for the Club.
People may think
a 'money no object' position would make life easy for a side looking to
build during the current transfer window, but it carries its own pit
falls, as Garry said: "Contrary to many opinions it is harder for us to
do business. That’s because the expectations are so high and people
look at the finances resources as the ticket to success.
“That’s
truly not the case – the ticket to success is being able to give
football fans a return on the money that they invest in this Club.
“That’s
going to involve putting great players out on the football pitch and
giving them a great experience when they come to the games.
“We’ve also said it’s not just about getting great players here, obviously that’s a part of it, but it’s also about the Academy.
“I
was at Portsmouth last week watching us in the FA Youth Cup and they
put on a great performance. We’ve got some great lads in there and
that’s nice.
“When you work that with sitting down trying to bring Kaka to the Club that’s a balance we’d like to see."
And
with that in mind, Cook underlined the Club's stance to stick to its
guns when it comes to transfers and negotiations, stating: "We are not
anybody’s fool.
"We are finding it very difficult because the
expectation that is set by the public space of who we are and what we
represent is not truly who we are or what we represent. So we have to
get to a point where we understand which players are required and we
then have discussions.
"I’ve been in discussions that are
completely ludicrous [during the transfer window] and I actually flew
to another country to have a meeting which lasted seven minutes.
"And
that seven minute meeting was because the demands were so ridiculously
high, I just packed up my bags and walked out because he clearly was
not coming to our football club for the right reasons."
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